TITLE: Title
Update on Proposed Changes to the Town's Communications Plan to Improve Outreach and Communications Strategies to Underserved Community Members
PURPOSE: The purpose of this agenda item is to provide an update on a plan of action and strategies to increase access to information, resources and participation in civic processes by people of color, immigrant, refugee and other marginalized communities.
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DEPARTMENT: Town Manager's Office
CONTACT INFORMATION: Catherine Lazorko, Communications Manager, 919-918-7314, clazorko@townofcarrboro.org
INFORMATION: On June 11, 2020, the Council requested a plan for community outreach, education and engagement with intentional cultural sensitivity around language, values and perspectives.
The Town of Carrboro seeks to increase access to information, resources, and civic processes by people of color and marginalized communities through the implementation of racially and culturally inclusive outreach and public engagement processes. The Town will use strategies to effectively educate and inform communities about services, events and programs; opportunities for leadership; and avenues to make positive change.
The process will be guided by the Town's participation with the Government Alliance on Race and Equity (GARE). The Town is committed to advancing racial equity across all functions and levels of municipal government.
The Draft Inclusive Carrboro Communications and Community Engagement Plan revises the current Town Communications Plan. The revision of an existing plan is part of a conscious effort to evaluate and update institutional practices as the Town works to dismantle institutional barriers faced by underserved communities.
The Communications Manager, in conjunction with the Race and Equity Officer, is developing strategies for the revised plan to improve engagement and inclusivity, which will include:
1. Building upon successful strategies for generalized communications and engagement
2. Connec...
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