TITLE: Title
Request to Authorize Manager to Enter into a Contract with Axia Creative for a Wayfinding Program.
PURPOSE: The purpose of this item is for the Board to consider entering into a contract for wayfinding graphic design and professional services.
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DEPARTMENT: Economic and Community Development
CONTACT INFORMATION: Annette Lafferty, ECD Director alafferty@townofcarrboro.org (919) 918-7319
INFORMATION: The Board directed staff to move forward with the implementation of the Parking Study recommendation to develop a wayfinding system that directs visitors to the downtown and available parking. VHB Consultants have begun the process of creating an inventory of existing signage (Attachment 1).
Staff developed an RFQ to hire a qualified consulting firm to assist with graphic design and professional services for the development of a comprehensive wayfinding system. The RFQ outlined the following scope of work;
* Design: In a workshop format, meet with town advisory board members up discuss and explore 1- Overall Design, 2- Destinations, 3- Messaging and 4- Cost options. Prepare detailed designs for select sign types such as: A -Main Thoroughfare Wayfinding, B -Downtown Pedestrian Oriented Signage C- Parking lot signage D - Visitor Information Kiosk. Present three design concepts for workshop discussion, refine designs for group review. Present designs to Board of Aldermen for final approval and develop final designs into a wayfinding guidebook complete with detailed working drawings and installation specifications and maps to be used in final bidding documents.
* Mapping: Design work includes analyzing existing traffic patterns and means of accessing downtown, parking lots, and expected future land use patterns/projects. Any additional map corridors that should include signage. Work with advisory group to identify and locate civic and cultural destinations, points of interest and parking opportunities.
* Messaging: Review key d...
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