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Request to Adopt 2022 Carrboro Brand Guidelines
PURPOSE: The purpose of this agenda item is to request that the Town Council consider adopting the 2022 Carrboro Brand Guidelines.
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DEPARTMENT: Communication and Engagement
CONTACT INFORMATION: Catherine Lazorko, Communication and Engagement Director, 919-968-2713 or clazorko@carrboronc.gov
INFORMATION: Since the Carrboro brand was adopted in November 2013, the Town has relied on Carrboro Brand Guidelines for consistent uses of the town Carrboro logo and tagline including color, placement, and usage standards. Town staff aim to further clarify brand uses for official government communication as separate from marketing and business or program outreach.
Communication and Engagement staff, who are tasked to make available organizational templates (business cards, powerpoints, reports, etc.) for departmental use, identified the need for an update to the 2013 Carrboro Brand Guidelines to gain greater clarity for unique uses and to establish more consistency. At the June 7, 2022, Town Council meeting, the Town Council requested that staff revisit the "Feel Free" tagline after receiving public comments.
The Town has worked with the Splinter Group on the draft 2022 Carrboro Brand Guidelines, which Council is being asked to consider adopting to replace the existing 2013 Brand Guidelines. Additional information about the development of the Carrboro logo and tagline is provided below.
Clarify Brand Uses
Since its adoption in 2013, the Carrboro brand has been shown broadly across the local community, town staff, and reaches beyond Carrboro through tourism and marketing efforts across North Carolina and the country.
Communication and Engagement staff are of the opinion that improvements could be made to clarify distinct brand uses for: 1. Government Purposes (government logo) and 2. Business Development, Tourism and Marketing as well as Special Events, Programs and Initiatives (m...
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