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2023 Carrboro Brand Guidelines
PURPOSE: The purpose of the 2023 Carrboro Brand Guidelines is to update the guidelines to include new Carrboro brands for seasonal observances that will be used in marketing, email signatures and Downtown banners. The update also creates a refresh of the Carrboro "Feel Free" tagline to "Feel Free to Be" and creates this message in additional languages including Spanish, Burmese and others.
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Department
DEPARTMENT: Communication & Engagement
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Contact
CONTACT INFORMATION: Catherine Lazorko, Communication & Engagement Director, clazorko@carrboronc.gov or 919-918-7314
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Council Direction
COUNCIL DIRECTION:
_X__ Race/Equity __X__ Climate ____ Comprehensive Plan __X__Other
Council Direction Statement
The update of the Carrboro Brand Guidelines will introduce new logos to communicate the Town's alignment with and support of national observances such as Black History Month, Women's History Month, Earth Month, Bike Month, Juneteenth, Hispanic Heritage Month, July Fourth, and Pride Month. Additionally, the guidelines include a refresh of the Carrboro "Feel Free" tagline to "Feel Free to Be" and creates this message in additional languages including Spanish, Burmese and others.
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Information
INFORMATION: Since 2013, the Town of Carrboro has relied on Carrboro Brand Guidelines (Attachment A) for consistent uses of the mark and tagline including color, placement and usage standards. In the 2022 Carrboro Brand Guidelines (Attachment B), the Town Council approved a new government logo and secondary department logos. Today, Town staff aim to develop a unique logo set for marketing of seasonable observances that have traditionally been followed by the Town of Carrboro.
Questions with regard to the "Feel Free" tagline were posed by the Council during its last review of the Brand Guidelines on October 18, 2022. A second part of this update proposes a refresh of the Carrboro tagline.
Town staff have worked wi...
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